Earth Footwear turns 40 this year. April 22nd on Earth Day to be exact. They have been around for 40 years providing the world with calorie burning shoes that are ALSO good to the environment. Wow, that’s a long time. I’m not even 40 yet. What an accomplishment. In honor of Earth Day, Earth Footwear challenged Mamavation to go “green” for campaign #4. This is a worthy challenge.

So where do we start? Well, first of all, everyone will be learning how to go green, including myself. I’m a fitness person, not a green person, so I’ll be learning how do implement green friendly choices in my daily life along with the rest of the Mamavation family. But we will need help, so if you have any ideas, please put them in the comments. And if you would like to offer yourself as a green expert, please let me know.

Luckily, we already have a member of the Sistahood that is very well versed in “green” knowledge and she is going to be a HUGE resource for us, Kia at @bodhi_bear. We are very lucky to have her. I’m getting a couple other green mom experts for us to utilize during the campaign, one of them is Rachel Lincoln Sarnoff at @ecostilettor. She is going to be launching another great eco-friendly site soon that is targeted specifically to moms called Mommy Greenest, so stay tuned for that on May 1st. (But sign up for her newsletter if you get a chance.)

And there are special giveaways. In honor of Earth Day and Earth Footwear’s 4oth Anniversary, the Mamavation campaign is going to get an additional 3 pairs of shoes. To win, you must create a Mamavation Monday post and mention Earth Footwear anywhere with a link back to their site. Let me know you entered by linking your post up in the Mamavation Group on Bookieboo. The first giveaway will be this coming Monday, March 29th.

I’m excited about this challenge, but it will definitely put me outside of my comfort zone. So if I can do it, you guys can do it. Will you join with me?



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Leah Segedie is the Founder of Mamavation and Bookieboo, a blogger network. After losing over 100 lbs, she started a career mentoring women in health and since then has assisted in over 3,500 lbs lost via the Mamavation community. Leah and her work has been mentioned in Ladies Home Journal, Reader's Digest, Fitness, Women's Day, CNN, ABC, CBS, the O'Reilly Factor, AOL, Entrepreneur, and Yahoo to name a few. She works from home in her fuzzy slippers.

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